Access to the Web site defined below is provided by Little Square Capital. For purposes of this agreement, Little Square Capital or ‘us’ or ‘we’ refers to the owner of the Website thelittlesquarepost.com. Our company registration number is 12442492 and appears in the FCA’s Register (Registration No. 942894). The registered office address is Albany House, Claremont Lane, Esher, Surrey KT10 9FQ, UK. The term ‘you’ or ‘your’ refers to the user or viewer of our Website.
This privacy notice sets out the processing practices in relation to personal data which is collected, stored and retained through the use of this Website and any other electronic communications by Little Square Capital, which is the data controller for that data.
Your right to privacy is important to us and we take privacy very seriously at Little Square Capital. This privacy notice sets out how we use and protect any information that you give us when you use this website. We are keen to strike a fair balance between your personal privacy and ensuring that you obtain full market value from the internet and other products and services we may market to you.
If you do not agree to the following policy, you may wish to cease viewing/using this Website, and or refrain from submitting your personal and other data to us.
Changes to Policy
This policy provides a general statement of the ways in which Little Square Capital protects your personal information. You may, however, in connection with specific products or services offered by Little Square Capital, be provided with separate privacy policies or notices that describe the privacy practices associated with your use of those products or services. This policy may be changed from time to time to reflect changes in our practices concerning the collection and use of personal information related to your use of the site.
If we make material changes to this policy, we will let you know by appropriate means, such as posting the revised copy on this page with a new effective date. The revised policy will be effective immediately upon posting to our Website. This version of the policy is effective July 1, 2023.
For the purposes of meeting the Data Protection Act 2018 territorial scope requirements, the United Kingdom is identified as the named territory where the processing of personal data takes place.
If you have any requests concerning your personal data or any queries about this notice, please contact us at +44.79.1751.7859 or send us an email. We are registered with the Information Commissioner’s Office (ICO); our registration number is A8658921.
Information on the Data Protection Act 2018 and the General Data Protection Regulation (the GDPR) is also available on the Information Commissioner’s website at www.ico.org.uk. Under the GDPR, your individual rights in relation to your personal data are as follows (you can read more about your rights in detail at https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/);
- the right to be informed about the personal data being processed,
- the right of access to the data,
- the right to rectification,
- the right to erasure,
- the right to data portability (to receive an electronic copy of your personal data),
- the right to object to the processing of your personal data and
- the right not to be subject to automated decision-making, including profiling.
Personal data we collect
We collect your personal data typically when you register for our services, make a purchase, enter a sales promotion or otherwise interact with us. Below are examples of the categories of the data we collect on you.
For the most part, you may visit our website without having to identify yourself. However, certain technical information is normally collected by us as a standard part of our services. This information relates to your IP address, information about your device and other technical information your browser provides us with, and data about your use of our website (such as when you use the website and how you interact with its content). If you call us, additional information such as your telephone number may be saved as a standard part of that communication.
Information you provide to us
To allow us to provide you with the products and services you have requested, or to communicate with you, we may ask you to provide us with certain information such as your name, date of birth or age, email address, home or postal address, or financial situation. In registering for our services, you may create user names, passwords and other credentials that we use to authenticate you and to validate your actions. You may send us copies of your personal identity documents or details about other financial products to which you may be a party.
You may also indirectly provide us with information through your consent, preferences and feedback. Your transactions with us. We collect details of the queries or requests you have made, the products and services provided (including delivery details), purchase details (including payments made, billing address, credit checks and other such financial information), details of agreements between us, records of contacts and communications, information and details relating to the content you have provided us with and other such transactional information. We may, in accordance with applicable law, record your communication with our customer care team or with other similar contact points.
Personal data obtained from third parties
We may obtain personal data about you from third-party sources such as social media analytics, and from third-party sources, such as credit reference agencies or commercial databases.
How we use information
All financial companies need to share customers’ personal information to run their everyday business and we use the personal information we collect from you for our everyday business purposes. These purposes may include for example:
To fulfil our contract with you
We use your personal data as is necessary to provide you with our products and services in line with our overall contract. We process and use your personal data to provide you with personalised service and the product or service you have requested, to fulfil your other requests, to process your order(s), and as otherwise may be necessary to perform or enforce the contract between us.
We are required to do so by law or regulation
We are required to process and store some of your data in order to fulfil our regulatory obligations. This may include the information we need to establish your needs and requirements and to provide you with a personalised recommendation or advice. We may capture and share your personal data with organisations that can confirm your identity and provide information necessary to prevent fraud or other financial crimes. We may also be required to share your personal details, where requested by legal or regulatory authorities or the Financial Ombudsman Service.
You have provided us with your informed consent. Where you have given your informed consent, we will process your data in accordance with the permission you have given us and this privacy notice. You may withdraw your consent at any time by contacting us at firstname.lastname@example.org.
Our other legitimate interests in using your data
Taking into account your interests, we process your personal data for the following purposes:
To verify your identity and administer your account
We process and use your personal data to ensure the functionality and security of our products and services, identify you and the instructions you give us, and prevent and detect fraud and other misuses.
Development of products and services
We process and use your personal data to develop our products and/or services. However, for the most part, we use only aggregated and statistical information in the development of our products and services, and not data directly identifiable to you. We may also process and use your personal data to personalise our offerings and to provide you with services more relevant to you, for example, to make recommendations and display customised content and advertising. We may combine personal data collected in connection with your use of a particular product and/or service with other personal data we may hold about you unless the purpose for which we collected that data is incompatible with amalgamation.
Communicating with you and marketing
We process and use your personal data to communicate with you, for example, to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries. We may process and use your personal data for marketing. Marketing purposes may include using your personal data for personalised marketing or research purposes in accordance with applicable laws, for example, to conduct market research and to communicate our products, services or promotions to you via our own or third parties’ electronic or other services. When contacting you for the purpose of marketing, we will consider any preferences you have expressed to us, including any desire not to receive marketing.
Any email marketing messages we send are in accordance with the GDPR and the Privacy and Electronic Communication Regulations (PECRs). We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences/the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.
We may process and use your personal data for profiling for such purposes as targeted direct marketing and improvement of our products or services. We may also create aggregated and statistical information based on your personal data. Profiling includes automated processing of your personal data for evaluating, analysing or predicting your personal preferences or interests in order to, for example, send you marketing messages concerning products or services suitable for you.
Tracking remuneration due to us or our partners
We use your personal data to ensure that we receive the remuneration or commission due to us from, or payable by us to, any third-party product providers or distributors.
We process personal data as required to enable us to periodically obtain insurance cover for our business and to notify and process claims with our insurers.
In the event of an interruption or cessation of our business, we need to ensure that we can implement our business continuity procedures (for example, we may need to rebuild our IT systems) or wind down planning to protect your interests. This may involve a transfer of your personal data to a third party (see below).
How do we secure your personal data?
We have robust procedures in place within our business;
- to protect data against accidental loss,
- to prevent unauthorised access, use, destruction or disclosure,
- to ensure business continuity and disaster recovery where required,
- to restrict access to personal information,
- to conduct privacy impact assessments in accordance with the law and our business policies,
- to train staff and contractors on data security, and
- to manage third-party risks, through the use of contracts and security reviews.
How long do we keep personal data?
We will keep your personal data only for so long as it is reasonable for us to do so, depending upon the nature of the data and our processing, and the grounds upon which we collected it. In general, we will delete redundant account information within 21 days of our relationship ending. However, we are obliged to keep certain records of our relationship to comply with the FCA’s and other regulatory rules, in which case we will instead restrict access through our archiving processes. Subject to any actual or potential legal claim or regulatory investigation, the maximum time that we envisage retaining any of your information is seven years, after which time it will be destroyed.
Information we use for marketing purposes will be kept by us until you notify us that you no longer wish to receive this information. If you do notify us that you no longer wish to receive marketing information, we will keep an encrypted version of your contact information to ensure we respect your wishes.
Our website may contain links to other websites which are outside the control of Little Square Capital and are not covered by this privacy notice. If you access other websites using the links provided, the operators of these websites may collect information from you which will be used by them in accordance with their privacy notice which may be different to the privacy notice of Little Square Capital. You should exercise caution and look at the privacy notice applicable to the website in question.
Transfers of your personal data
Generic service providers (data processors)
We may transfer your personal data to third parties who process personal data on our behalf to enable the efficient technical and logistical provision of our services. These service providers may, for instance, supply us with cloud data storage, data security services, customer relationship management software, and other support services. We may substitute a technical or logistical service provider from time to time. Such parties are generally not permitted to use your personal data for any other purposes than that for which your personal data was collected, and we require them to act consistently with applicable laws and this Privacy Notice as well as to use appropriate security measures to protect your personal data.
We may transfer your personal data to third parties in certain events where it is necessary to protect your, or our, legitimate interests. This includes the cessation, sale or transfer of our business, civil or criminal legal, or regulatory, proceedings or insurance claims.
Our products and services may be provided using resources and servers located in various countries around the world. Therefore, your personal data may be transferred outside the country where you use our services, including to countries outside the European Economic Area (EEA). We will transfer data in such circumstances only if the level of data protection in that jurisdiction is deemed adequate and if there are appropriate safeguards in place to protect your privacy.
Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of information on an international basis. Therefore, by browsing the Website and communicating electronically with us, you acknowledge and agree to Little Square Capital processing personal data in this way.
What are your rights?
You have the right to request information on and access to the personal data we hold about you.
You also have the right to request that we correct or delete any incomplete, incorrect, unnecessary or outdated personal data we hold about you. However, we cannot delete personal data that is necessary for compliance with our binding legal or regulatory obligations or if the personal data must be retained according to applicable laws or is required for the exercise or defence of a legal or regulatory claim.
In case you consider your personal data collected by us to be inaccurate, but you do not wish your personal data to be deleted, if we have used your personal data unlawfully or you have objected to the processing and the existence of legitimate grounds for processing is still under consideration, you may request the restriction of processing of your personal data.
You may also at any time object to your personal data being processed for direct marketing purposes, sending promotional materials, profiling, or for the performance of market research. Where your personal data is processed based on your consent, you have the right to withdraw your consent for such processing at any time.
In case you wish to make use of your rights mentioned above, you may, as appropriate and in accordance with applicable laws, exercise such rights by contacting us through the contact points referred to in the marketing materials or below in this notice. In some cases, especially if you wish us to delete or cease the processing of your personal data, this may also mean that we may not be able to continue to provide the services to you.
Please note that we may need to identify you and ask for additional information in order to be able to fulfil your requests. Please also note that applicable law may contain restrictions and other provisions that relate to your above rights.
Subject access rights
You have a right to a copy of and details of the personal data held about you. To obtain a copy of the personal data Little Square Capital holds about you, please write to us at email@example.com. No charge will normally be made by Little Square Capital for providing this information. If your request is considered to be repetitive, wholly unfounded and/or excessive, we are entitled to charge a reasonable administration fee.
A cookie is a small piece of code, sent from a website to a user’s internet browser, which allows that website to track the user’s previous activity when they return to that website. This allows us to provide you with the experience that you expect from us and lets us continually improve our service.
You can block cookies by changing the settings on your browser, but if you do you will not be able to access all or parts of our website.
Some of the types of cookies we may use are:
Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. or make use of e-billing services.
These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
It is also possible to block tracking cookies through your browser using add-ons.
If you want more information about how cookies operate, or how to manage them, please visit About Cookies at https://www.aboutcookies.org.uk/ and check our Cookies Policy.